The industry is rewriting itself, so is the leader it takes to win
Retail and consumer brands are operating against tariff-driven margin compression, agentic AI rewiring the path to purchase, and a value-seeking consumer who is permanently more deliberate. We place leaders who can hold all of it at once.
Leaders who
move the business.
Retail and consumer brands work against tariff-driven margin pressure, AI rewiring the path to purchase, and a shopper who is permanently more deliberate. The leadership clock here moves faster than the hiring process. In our 2026 research, 77% of leaders expected replacing a senior executive to take at least three months, which is why the strongest brands start the conversation before the seat opens.
Source: Bain & Company 2030 Forecast Report & Deloitte 2026 Retail OutlookWhere we work, and who we know
Click to see who we've placed, what roles we run most, and what's driving demand right now.
Brand equity still matters, but margin discipline now matters more.
Tariffs, private-label growth, and a value-minded consumer have all hit the margins that built these franchises. The leaders winning right now own the P&L as closely as they steward the brand, and take cost out without weakening what the brand is worth. Household, food, beverage, pet: we have placed in these categories long enough to know which operators do both.
Most-placed roles in this industry
The channel that became a category.
For most consumer brands, eCommerce stopped being a growth channel and became the growth engine, and the leadership profile moved with it. The leaders we place know performance marketing and marketplace economics cold, and they are already working the next problem: how a brand stays legible to AI shoppers. The hard part is doing all of it profitably, with brand spend and performance spend pulling against each other the whole time.
Most-placed roles in this industry
When products look similar, the leadership profile makes the difference.
The category has moved past the device itself toward the software and services wrapped around it. The leaders who win can hold hardware complexity and platform strategy in the same head, and run a go-to-market that now stretches from retail to direct to B2B. Boards usually underestimate how few people do all of that, especially across IoT, smart home, and connected wellness.
Most-placed roles in this industry
The business model has changed, and the talent market is catching up.
Streaming reset the economics, sports properties now run as content and commerce at once, and gaming, podcasting, and live entertainment keep folding into social. The leaders who can move across all of that and still monetize an audience in five formats are a small pool, rarely looking and usually busy. We have kept those relationships across cycles. Media is our largest consumer sub-sector by company count.
Most-placed roles in this industry
The store is no longer the strategy, the brand has to be.
Stores are brand expression now, and the boards that still run them as distribution are the ones replacing their CEO every few years. The operators who win pair merchant instinct with the discipline to defend margin while they invest in experience. Fashion and apparel pile on more: product velocity, influencer-driven demand, and a sustainability bar that now costs real money to miss. We have placed these leaders from growth through consolidation, more than one cycle of each.
Most-placed roles in this industry
Consumer trust is the only moat that actually holds.
The category keeps spreading into beauty, personal care, fitness, supplements, and clinic-based services faster than the leadership benches to run them. The executives who build something lasting here have real product credibility and a community that actually trusts the brand. The money reached this space well ahead of the operators who can pair clinical credibility with consumer growth, and closing that gap is the search we keep getting hired for.
Most-placed roles in this industry
Field operations and brand-building, in the same leader.
From HVAC to car wash to lawn care and roofing, home services is one of the most active PE consolidation plays in consumer right now. Scaling a multi-location service business asks one person to run field operations, integrate acquisitions, and still build a brand customers recognize. Most strong operators have never built a brand, and most brand people have never run field operations, so the search is narrow and we treat it that way.
Most-placed roles in this industry
Experience has become the product, leadership has to deliver it.
The post-pandemic consumer is spending again, but choosing carefully where the experience is worth it. Hotels, cruise lines, and travel brands earn loyalty in moments now, which puts a premium on leaders who can run revenue yield and personalize the guest journey without losing the brand. The strongest candidates here move quietly and infrequently, and you reach them through reputation, which we have spent two decades building.
Most-placed roles in this industry
Unit economics and brand experience have to coexist.
A multi-unit brand, QSR system, swim-school franchise, salon group, fitness concept, runs on leaders who hold the unit P&L and the brand story in the same week. The work is operationally heavy and intensely people-dependent: labor, franchisees, and guest experience all want attention before lunch. Finding the operator who handles the spreadsheet and the brand with the same instinct is the assignment, and that person does not turn up in a standard search.
Most-placed roles in this industry
Meet the experts
A sample of the people who could run your search
Leaders recently placed
Successful Placement
DecisionHR Hires New Chief Revenue Officer
Josh McIntosh Appointed as Chief Revenue Officer at DecisionHR
Jun 12, 2026 11:51:25 AM
Successful Placement
Power Integrations Appoints New Senior Vice President, Worldwide Sales
Power Integrations Names Mike Balow Senior Vice President, Worldwide Sales
Jun 11, 2026 4:34:41 PM
Successful Placement
Safe Software Appoints New Chief Financial Officer
Safe Software bolsters leadership team with CFO appointment to drive next phase of growth
Jun 4, 2026 3:50:14 PM
Successful Placement
Ready Rebound Appoints New President and Chief Revenue Officer
Ready Rebound Names Jim Tarantino as President and Chief Revenue Officer
May 28, 2026 2:43:13 PM
Successful Placement
Wagepoint Names New Chief Commercial Officer
Wagepoint Appoints Alexander Gonçalves as Chief Commercial Officer to Accelerate Next Phase of …
May 28, 2026 1:42:08 PM
Successful Placement
Diebold Nixdorf Appoints New Chief Information Officer
Diebold Nixdorf Names Raj Singh as Chief Information Officer
May 18, 2026 4:16:46 PMWhat clients say after the placement.
The entire team was top notch!
They know the market well and quickly dialed in on the talent we needed. They kept our team focused on the search and finding the right candidate and ensured we didn't lose momentum.
Companies trust ON Partners
Ready to find your next
Retail & Consumer leader?
A conversation is all it takes to know if we're the right fit. Tell us about the role, and we'll tell you what the market looks like. You'll speak directly with the partner who would lead your search.
What your peers are dealing with in
consumer & retail
The executive leadership challenges in this industry are moving faster than most anticipated. Here's what's actually driving search activity right now and what it means for the leaders companies need.
The pressure on the modern mandate.
The role of the consumer executive has shifted from managing growth to navigating high-stakes structural pressure. Boards are no longer just looking for operators; they are looking for crisis-tested stewards.
- According to the ON Partners Leadership Clock 2026, 80% of senior executives are open to new roles. However, the challenge for boards isn't just availability; it’s alignment. The best candidates are self-selecting out of organizations that haven't modernized their leadership mandate
- Leaders must balance rising operational costs with a consumer base that is more price-sensitive and less brand-loyal than at any point in the last decade.
- The best candidates receive 10–15 approaches monthly
- Off-limits conflicts at large firms shrink your candidate pool
- Long processes lose candidates to faster competitors
Where leaders are winning
In a market defined by 116% CEO turnover, those who can stabilize the ship while pivoting to new technologies are creating the "new standard" of success.
- There is a high-value opening for leaders who can professionalize fragmented brands - without losing the service quality or culture that built the business
- The opportunity lies in moving beyond "channels" to a unified experience. Leaders who can integrate physical, digital, and social commerce into one connected experience.
- As companies modernize, the opportunity to redesign executive roles around Accountability and Stewardship is attracting a higher caliber of talent. High-performers are looking for roles that offer the agency to actually move the business.
The 2026 leadership pivot
The "Leadership Clock" has accelerated. The archetypes that succeeded in stable environments are competing with a more disciplined, adaptable class of executives.
- Data from the ON Partners Leadership Clock shows that 75% of executives feel market uncertainty slows leadership movement. Companies that move decisively when the window opens are winning the talent war.
- Pedigree is taking a backseat to Senior-Level Judgment. Boards are prioritizing leaders who can manage the complexities of AI and digital transformation through the lens of practical experiences.
- While 91% of executives report being highly energized in their roles, 80% are willing to move for the right opportunity. This reveals a critical market shift: today’s best leaders aren't leaving because they are unhappy; they are moving because they are ambitious. High engagement is no longer a retention strategy, it’s a signal of market readiness.
What leaders may ask before a search
Agentic AI is moving shopping from a multi-step journey to a single AI-mediated interaction. Deloitte found 68% of retailers expect to deploy agentic AI in operations within 12–24 months, and 81% of retail executives believe generative AI will weaken brand loyalty by 2027.
This elevates the technology fluency bar for every consumer leader, not just the Chief Digital or Chief eCommerce Officer. CMOs, CEOs, and Chief Product Officers now need a working understanding of how AI agents discover, compare, and recommend products, because that is where category share will be won or lost.
Retained search is the right model for DTC and growth-stage consumer brands when the role is senior, the search needs confidentiality, the ideal candidate is employed and passive, or the position is operationally critical to a growth or transformation agenda.
DTC brands that rely on contingency recruiting or internal sourcing for C-suite or VP-level searches typically extend their timelines significantly and narrow access to the most qualified candidates. The cost of a delayed or wrong hire in a high-growth consumer context almost always exceeds the cost of a well-run retained search
Retail and consumer executive search operates in one of the most visible, fastest-moving talent markets. The best candidates are rarely looking; they are actively employed and leading competitive brands. Reaching them requires direct partner relationships built over years, not a resume database.
The leadership profiles most in demand in 2026 are also genuinely hybrid: brand fluency, AI and digital channel expertise, and P&L ownership are now expected together rather than in sequence. Retained search with a dedicated senior partner is the appropriate model for this complexity.
Related Insights From ON Partners
Insight
2026 Leadership Report | AI & Succession Planning | ON Partners
94% of leaders see the AI shift; only 9% are hiring for it. Discover why the window to redefine…
Jun 15, 2026 11:51:48 AM
Insight
What NVIDIA’s Back-to-Back C-Suite Searches Should Tell You
NVIDIA’s back-to-back CMO and CAO placements share one defining characteristic: both had a glob…
Jun 9, 2026 10:03:25 AM
Insight
ON Partners Research Finds AI Is Changing Executive Roles Faster Than Organizations Are Rethinking Them
ON Partners surveyed senior leaders across industries and found a critical gap between how exec…
May 19, 2026 9:06:22 AM
Insight
Elevating Supply Chain from 'Necessary Evil' to C-Suite Influence
Supply chain management has undergone a dramatic shift — from a behind-the-scenes necessity to …
Apr 30, 2026 10:08:54 AM
Insight
How Pay Parity Is Reshaping Women’s Leadership and Executive Search
ON Partners' data from 1,000+ senior-level searches shows measurable progress in executive pay …
Apr 29, 2026 1:41:37 PM
Insight
AI Adoption Isn’t a Technology Problem – It’s a Leadership One
AI adoption is accelerating, but scaling it is a leadership challenge. Explore how executives a…
Apr 28, 2026 11:55:15 AM