Consumer & Retail Executive Search

The industry is rewriting itself, so is the leader it takes to win

Retail and consumer brands are operating against tariff-driven margin compression, agentic AI rewiring the path to purchase, and a value-seeking consumer who is permanently more deliberate. We place leaders who can hold all of it at once.

450+ Retail Searches
4.9 out of 5 rating
85% Client Return Rate
101 days to close on average for retail
The Industry

Leaders who
move the business.

Retail and consumer brands work against tariff-driven margin pressure, AI rewiring the path to purchase, and a shopper who is permanently more deliberate. The leadership clock here moves faster than the hiring process. In our 2026 research, 77% of leaders expected replacing a senior executive to take at least three months, which is why the strongest brands start the conversation before the seat opens.

Source: Bain & Company 2030 Forecast Report & Deloitte 2026 Retail Outlook
Where We Work

Where we work, and who we know

Click to see who we've placed, what roles we run most, and what's driving demand right now.

Food & Beverage

Brand equity still matters, but margin discipline now matters more.

Tariffs, private-label growth, and a value-minded consumer have all hit the margins that built these franchises. The leaders winning right now own the P&L as closely as they steward the brand, and take cost out without weakening what the brand is worth. Household, food, beverage, pet: we have placed in these categories long enough to know which operators do both.

Most-placed roles in this industry
Chief Executive Officer Chief Marketing Officer President Chief Revenue Officer Chief Supply Chain Officer
A sample of our work in this area
country life logo
Impossible-Foods-Logo-New
logo-directory-paine
JM Smucker Logo-1
Lyons-MGnus-Logo
montmush-logo-blue-white (1)
RelianceLogoExcellence
Sandridge_Crafted_Foods_Logo
mama-lycha-logo
Digital Commerce & eCommerce

The channel that became a category.

For most consumer brands, eCommerce stopped being a growth channel and became the growth engine, and the leadership profile moved with it. The leaders we place know performance marketing and marketplace economics cold, and they are already working the next problem: how a brand stays legible to AI shoppers. The hard part is doing all of it profitably, with brand spend and performance spend pulling against each other the whole time.

Most-placed roles in this industry
Chief eCommerce Officer Chief Marketing Officer VP of Digital Go-To-Market Chief Data & Analytics Officer Chief Digital Officer
A sample of our work in this area
advance autoparts logo
Rothys_logo
walgreens logo
new-glassdoor-icon-1
minted
Policygenius_Logo_Primary_Black
rentable-logo-web
vitabox-logo-color
the_Zebra_logo_10_22_Logo
Consumer Electronics & Devices

When products look similar, the leadership profile makes the difference.

The category has moved past the device itself toward the software and services wrapped around it. The leaders who win can hold hardware complexity and platform strategy in the same head, and run a go-to-market that now stretches from retail to direct to B2B. Boards usually underestimate how few people do all of that, especially across IoT, smart home, and connected wellness.

Most-placed roles in this industry
Chief Executive Officer Chief Product Officer Chief Revenue Officer Chief Marketing Officer Chief Operating Officer
A sample of our work in this area
ADT_Security_Services_Logo.svg
arlo logo
Echelon_Logos_Blue_Navy_Logo_Logo_Logo
Logitech_logo
Peloton-logo
sonos
telementum logo
vari logo
Whirlpool_Corporation_Logo_(as_of_2017)
Media, Entertainment & Sports

The business model has changed, and the talent market is catching up.

Streaming reset the economics, sports properties now run as content and commerce at once, and gaming, podcasting, and live entertainment keep folding into social. The leaders who can move across all of that and still monetize an audience in five formats are a small pool, rarely looking and usually busy. We have kept those relationships across cycles. Media is our largest consumer sub-sector by company count.

Most-placed roles in this industry
Chief Executive Officer President Chief Commercial Officer Chief Revenue Officer Chief Financial Officer
A sample of our work in this area
Peloton-logo-1
Patagonia-Logo
Unity_2021
Fanatics_company_logo.svg
topgolf-1
IHeartMedia_Logo.svg
Zwift_logo
distrokid-logo-2025-billboard-1548
Vshred-Logo
Retail & Apparel

The store is no longer the strategy, the brand has to be.

Stores are brand expression now, and the boards that still run them as distribution are the ones replacing their CEO every few years. The operators who win pair merchant instinct with the discipline to defend margin while they invest in experience. Fashion and apparel pile on more: product velocity, influencer-driven demand, and a sustainability bar that now costs real money to miss. We have placed these leaders from growth through consolidation, more than one cycle of each.

Most-placed roles in this industry
Chief Executive Officer Chief Marketing Officer Chief Financial Officer President VP of Field Operations
A sample of our work in this area
CAVENDERS_LOGO
Columbia-logo
Crocs_wordmark.svg
Dicks-Sporting-Goods-Logo
Lululemon-Symbol
mechanix-wear-logo-png-transparent (1)
TheShadeStore-Portriat
Lakeshirts-logo_blue-01
walgreens logo-1
Health, Beauty & Wellness

Consumer trust is the only moat that actually holds.

The category keeps spreading into beauty, personal care, fitness, supplements, and clinic-based services faster than the leadership benches to run them. The executives who build something lasting here have real product credibility and a community that actually trusts the brand. The money reached this space well ahead of the operators who can pair clinical credibility with consumer growth, and closing that gap is the search we keep getting hired for.

Most-placed roles in this industry
Chief Executive Officer Chief Product Officer Chief Revenue Officer Chief Operating Officer President
A sample of our work in this area
American Dental Companies - Vertical
mind body logo
elf-cosmetics
Estee-Lauder-Logo
health e commerce logo
fitness ventures logo
Infinite_Athlete_Logo_og
hydration room logo
wise code logo
Home & Residential Services

Field operations and brand-building, in the same leader.

From HVAC to car wash to lawn care and roofing, home services is one of the most active PE consolidation plays in consumer right now. Scaling a multi-location service business asks one person to run field operations, integrate acquisitions, and still build a brand customers recognize. Most strong operators have never built a brand, and most brand people have never run field operations, so the search is narrow and we treat it that way.

Most-placed roles in this industry
Chief Executive Officer Chief Operating Officer VP of Business Development President Chief Financial Officer
A sample of our work in this area
Pella_Corporation_Logo
SimpliSafe_logo
sears-home-services-logo-brands
bravas_llc_logo
CambriaLogo
window nation
Groundworks-G-Logo
southern hvac logo
t3-services-group-squareLogo-1753820357970
Leisure, Hospitality & Travel

Experience has become the product, leadership has to deliver it.

The post-pandemic consumer is spending again, but choosing carefully where the experience is worth it. Hotels, cruise lines, and travel brands earn loyalty in moments now, which puts a premium on leaders who can run revenue yield and personalize the guest journey without losing the brand. The strongest candidates here move quietly and infrequently, and you reach them through reputation, which we have spent two decades building.

Most-placed roles in this industry
Chief Executive Officer Chief Marketing Officer Chief Commercial Officer Chief Revenue Officer Chief Financial Officer
A sample of our work in this area
Dave_&_Busters_2020
getaroom-vector-logo
MSC_Cruises_Logo
open key logo
Placemakr_Logo
VacationRenterLogo
viking river cruise
virtuoso logo
Way logo
Restaurants, QSR & Multi-Unit Consumer Brands

Unit economics and brand experience have to coexist.

A multi-unit brand, QSR system, swim-school franchise, salon group, fitness concept, runs on leaders who hold the unit P&L and the brand story in the same week. The work is operationally heavy and intensely people-dependent: labor, franchisees, and guest experience all want attention before lunch. Finding the operator who handles the spreadsheet and the brand with the same instinct is the assignment, and that person does not turn up in a standard search.

Most-placed roles in this industry
Chief Executive Officer Chief Operating Officer VP of Franchise Development Chief Marketing Officer President
A sample of our work in this area
bloomin brands
elmer swim school logo
Rarebreed
lay z boy logo
Papa-Johns-logo
pizza-hut-4-logo-png-transparent
Shake-Shack-Logo
tsunami express car wash logo
salad and go
In their words

What clients say after the placement.

1 / 4

The smoothest hiring process I've ever had with an Executive Search Firm.

Retail & Apparel
Chief Human Resource Officer
Our clients

Companies trust ON Partners

The Leadership Landscape

What your peers are dealing with in
consumer & retail

The executive leadership challenges in this industry are moving faster than most anticipated. Here's what's actually driving search activity right now and what it means for the leaders companies need.

The Challenges

The pressure on the modern mandate.

The role of the consumer executive has shifted from managing growth to navigating high-stakes structural pressure. Boards are no longer just looking for operators; they are looking for crisis-tested stewards.

  • According to the ON Partners Leadership Clock 2026, 80% of senior executives are open to new roles. However, the challenge for boards isn't just availability; it’s alignment. The best candidates are self-selecting out of organizations that haven't modernized their leadership mandate
  • Leaders must balance rising operational costs with a consumer base that is more price-sensitive and less brand-loyal than at any point in the last decade.
  • The best candidates receive 10–15 approaches monthly
  • Off-limits conflicts at large firms shrink your candidate pool
  • Long processes lose candidates to faster competitors
The Opportunities

Where leaders are winning

In a market defined by 116% CEO turnover, those who can stabilize the ship while pivoting to new technologies are creating the "new standard" of success.

  • There is a high-value opening for leaders who can professionalize fragmented brands - without losing the service quality or culture that built the business
  • The opportunity lies in moving beyond "channels" to a unified experience. Leaders who can integrate physical, digital, and social commerce into one connected experience.
  • As companies modernize, the opportunity to redesign executive roles around Accountability and Stewardship is attracting a higher caliber of talent. High-performers are looking for roles that offer the agency to actually move the business.
What's Changing

The 2026 leadership pivot

The "Leadership Clock" has accelerated. The archetypes that succeeded in stable environments are competing with a more disciplined, adaptable class of executives.

  • Data from the ON Partners Leadership Clock shows that 75% of executives feel market uncertainty slows leadership movement. Companies that move decisively when the window opens are winning the talent war.
  • Pedigree is taking a backseat to Senior-Level Judgment. Boards are prioritizing leaders who can manage the complexities of AI and digital transformation through the lens of practical experiences.
  • While 91% of executives report being highly energized in their roles, 80% are willing to move for the right opportunity. This reveals a critical market shift: today’s best leaders aren't leaving because they are unhappy; they are moving because they are ambitious. High engagement is no longer a retention strategy, it’s a signal of market readiness.
Common Questions

What leaders may ask before a search

According to ON Partners' Leadership Report, 94% of executives say AI is fundamentally changing their roles, yet only 9% are substantially rethinking those roles before they begin a search. Furthermore, nearly 1 in 2 executives believe AI fluency will be the most important skill their successor needs—a requirement that didn't exist when they were hired.

Agentic AI is moving shopping from a multi-step journey to a single AI-mediated interaction. Deloitte found 68% of retailers expect to deploy agentic AI in operations within 12–24 months, and 81% of retail executives believe generative AI will weaken brand loyalty by 2027.

This elevates the technology fluency bar for every consumer leader, not just the Chief Digital or Chief eCommerce Officer. CMOs, CEOs, and Chief Product Officers now need a working understanding of how AI agents discover, compare, and recommend products, because that is where category share will be won or lost.

Retained search is the right model for DTC and growth-stage consumer brands when the role is senior, the search needs confidentiality, the ideal candidate is employed and passive, or the position is operationally critical to a growth or transformation agenda.

DTC brands that rely on contingency recruiting or internal sourcing for C-suite or VP-level searches typically extend their timelines significantly and narrow access to the most qualified candidates. The cost of a delayed or wrong hire in a high-growth consumer context almost always exceeds the cost of a well-run retained search

Retail and consumer executive search operates in one of the most visible, fastest-moving talent markets. The best candidates are rarely looking; they are actively employed and leading competitive brands. Reaching them requires direct partner relationships built over years, not a resume database.

The leadership profiles most in demand in 2026 are also genuinely hybrid: brand fluency, AI and digital channel expertise, and P&L ownership are now expected together rather than in sequence. Retained search with a dedicated senior partner is the appropriate model for this complexity.