Easton Select Group Appoints New Chief Financial Officer

Brian Freeburg Named Chief Financial Officer at Easton Select Group

Easton Select Group, a leading provider of premium pool services and backyard leisure solutions, appointed Brian Freeburg as Chief Financial Officer.

With more than 30 years of experience leading finance functions and guiding businesses through periods of transformation and growth, Brian brings a proven track record of driving organizational success. Throughout his career, he has placed a strong emphasis on building high-performing teams and developing scalable companies capable of sustaining significant expansion.

He joins Easton Select Group from Double E, where he served as Chief Financial Officer. He previously served as CFO at a Fathom Digital Manufacturing portfolio company, where he led the business through a successful NYSE IPO valued at $1.2 billion. 

A graduate of the University of Wisconsin–Whitewater, Brian holds degrees in Finance and Accounting, providing a strong foundation for strategic and operational leadership.

Executive Search Partnership: Easton Select Group

Partners Baillie Parker and Ashley Freeman are proud to have partnered with Easton Select Group on this Chief Financial Officer appointment.

Easton Select Group is a national platform built around a simple purpose: Pool Ownership Made Easy. Through its family of premium pool service, plunge pool, and construction brands, the company delivers reliable, stress-free experiences for homeowners across the United States. Easton Select Group operates on a TEC-Driven model—Trust, Execution, and Convenience—combining local expertise with national scale to improve how pools are built, maintained, and enjoyed. Learn more at EastonSelect.com.

 To learn more about partnering with our executive search firm, meet our executive search consultants.