Brand, Digital & Marketing Expert for Leading Fortune 500 Brands Joins Growing Executive Search Firm
ATLANTA , GA – MARCH 14, 2019 – ON Partners, the results-driven retained executive search firm, today announced it has appointed Vicky Wilkens as Chief Marketing Officer. With over 15 years of brand, digital & marketing experience for leading Fortune 500 brands across technology, sports, media & entertainment sectors, Vicky will grow and expand the business and brand through innovative go-to-market strategies, client experiences and multi-channel marketing. She will be based in the Atlanta office.
“Vicky brings a tremendous strategic branding and positioning expertise, and will lead our marketing organization with a first focus on positioning ON Partners for its next stage of development,” noted Tim Conti, Managing Partner. “We are excited to have her on our team.”
Previously, Vicky was VP of Global Consumer and Brand Marketing, at IBM and The Weather Channel, leading brand strategy and growing user acquisition and awareness of digital products into new global markets, resulting in the world’s most downloaded weather app. As Running Brand Manager at Mizuno, Vicky increased sales YoY through the launch of a national advocacy, digital brand campaign resulting in five North American Effie Awards including “Most Effective Advertiser”. Vicky led the brand building and consumer marketing strategy at Active, a high-growth, sports tech company that went from a startup to IPO to $1 billion private equity sale.
Early in her career, Vicky learned marketing strategy in roles at Turner Sports, Time Inc., and Nike. Vicky earned a B.A. in English and Communications Studies from the University of Michigan in Ann Arbor where she was a NCAA Scholarship Athlete.
About ON Partners
ON Partners recruits game-changing executives for world-changing companies. The firm was founded in 2006 by like-minded executive search professionals desiring to establish a more client-centric alternative to the large multi-service global firms they were leaving behind. Growing quickly ever since, ON Partners has been named to the Inc. 500/5000 List and as one of the Top 25 Retained Executive Search Firms in the U.S. Specializing in recruiting C-suite, board and vice president/senior management talent, our partners have a long successful track record of building world class management teams across broad industries. For more information, visit www.onpartners.com.
Jay Roberts, Roberts Buchanan Associates
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