Cracks May Be Emerging in NYC’s Hiring – Third Quarter 2015 Digital Jobs Index

New York Adds 3.3% and Boston Adds 3.0% for Q3


ON Partners (, a leading retained executive search firm, has compiled the results of its quarterly East Coast Digital Jobs Index. NEW YORK/BOSTON – November 10, 2015 – ON Partners (, a leading retained executive search firm, has compiled the results of its quarterly East Coast Digital Jobs Index. Hiring remains relatively strong in both Boston and New York City. However, there are possible warning signs emerging in the NY tech scene.

There has been a sharp rise in the number of New York start-ups actually decreasing their headcount. Specifically, almost 38% of the 396 companies from New York City covered in our survey reduced their employment levels in the third quarter. This is up from 27.6% in the second quarter and is the highest percentage of companies in decline we’ve seen in almost four years since this survey began. Boston is not showing any sharp changes in companies showing an employment decline, but the city also hasn’t had the amazing growth numbers that New York City has enjoyed.

John Barrett, a Partner at ON Partners, stated: “It is still too early to determine if New York’s torrid hiring spree is starting to soften, but this is a metric we will continue to watch closely. Perhaps it’s inevitable that NYC will start to slow down now that the tech sector has gotten so large there.”

New York’s Top 10 list includes AOL for the first time. It’s a pleasant surprise to see AOL hiring again after keeping its headcount more or less flat for years. Verizon’s acquisition of the company seems to have re-ignited its investment in human capital. Making their inaugural debut on NYC’s Up And Comers List is Casper, Crowdtap,, Harry’s Grooming, Moat, Adiant (owner of AdBlade), Pager, Paperless Post and Appboy.

Boston’s Top 10 list includes first-timers SessionM, Placester and Pillpack while the city’s Up And Comers List includes newcomers True Fit, Zaius, Statisfy, Disruptor Beam and Adored.


Quarterly Employment Change in Digital Jobs (%)




Third Quarter 2015 results from ON Partners’ Digital Jobs Index:



395 Internet and digital companies with 10+ employees in New York City

  • Approximately 1,600 jobs added for a 3.3% gain

Top 10 companies showing largest headcount gains in New York include:

  1. Google
  2. Amazon
  3. AOL
  4. Facebook
  5. Etsy
  7. Yelp
  8. Pandora
  9. Urban Compass
  10. Blue Apron

Up-and-coming private companies showing large headcount gains:

  • BuzzFeed
  • Complex Media
  • Percolate
  • Poppin
  • Magnetic
  • Contently
  • Casper
  • Meetup
  • Schoology
  • Bustle
  • Crowdtap
  • chloe & isabel
  • Yext
  • Grovo
  • Betterment
  • Harry’s Grooming
  • Sprinklr
  • xAd
  • Warby Parker
  • Moat
  • Adiant
  • MediaMath
  • Refinery29
  • Mashable
  • Pager
  • Integral Ad Science
  • Artsy
  • Paperless Post
  • DramaFever
  • Appboy


195 Internet and digital companies with 10+ employees in Boston

  • Approximately 600 jobs added for a 3.0% gain

Top 10 companies showing largest headcount gains in Boston include:

  1. Wayfair
  2. Amazon
  3. HubSpot
  4. DraftKings
  5. TripAdvisor
  6. CarGurus
  7. Virgin Pulse
  8. SessionM
  9. Placester
  10. PillPack

Up-and-coming private companies showing large headcount gains:

  • Skyword
  • Jobcase
  • Salsify
  • Booster LLC
  • Nanigans
  • Scvngr
  • Jana
  • Wistia
  • Whoop
  • Crimson Hexagon
  • True Fit Corporation
  • Recorded Future
  • Drizly
  • Zaius
  • EverQuote
  • CoachUp
  • Extreme Reach
  • BookBub
  • Curata
  • Statisfy
  • ezCater
  • Disruptor Beam
  • BlueSnap
  • Jebbit
  • Adored

ON Partners surveyed only pure-play Internet and digital companies. Based on its research, the company believes that the businesses surveyed represent more than 90 percent of the Internet and digital employees in New York and Boston. Major digital sub-sectors covered include consumer Internet, small business Internet, advertising technology, consumer payments and marketing automation. Excluded from the survey were digital-focused employees of “traditional” companies and digital ad agencies. ON Partners continually adds or subtracts companies for inclusion in the Index based on the criteria of employing 10 or more employees in either the New York or Boston metropolitan areas. ON Partners’ East Coast Digital Jobs Index is current as of October 1, 2015.


John Barrett:
Twitter (@jbarrett):!/jbarrett


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