Impact Analytics Names New Vice President and Global Head of Marketing

Written by ON Partners | Jun 26, 2024 10:46:59 PM

Maggie Williams Dryden Named Vice President and Global Head of Marketing at Impact Analytics

Impact Analytics™, the pioneer in AI-powered planning, merchandising and pricing solutions for the retail, grocery, manufacturing and CPG industries, announced the appointment of Maggie Williams Dryden as Vice President and Global Head of Marketing.

Maggie Williams Dryden, joins the executive team as Vice President and Global Head of Marketing where she will oversee the brand, growth and go-to-market strategy. Williams Dryden specializes in digital orchestration, brand storytelling and accelerating scale for enterprise software organizations in IoT and supply chain technology. Her experience includes marketing and sales roles with The Ritz-Carlton, Mojix, e2open and Manhattan Associates, among others.

Williams Dryden holds a BA in Journalism from the University of Minnesota.

View the full press release here.

Executive Search Partnership: Impact Analytics

ON Partners partners Jake Espenlaub and Tindall Hein are proud to have partnered with Impact Analytics on this Vice President, Marketing search. Learn more about ON Partners by downloading our recent Variance Report, which explores four executive hiring trends of 2023, and our Talent Intelligence Report, where we open up on our data innovation and research, offering a fresh perspective on executive hiring.

Impact Analytics offers a holistic suite of AI powered solutions to help brands future-proof their businesses using predictive analytics. The company has been pioneering and perfecting the use of AI in retail forecasting, planning and operations for nearly a decade, serving the retail, grocery, manufacturing and CPG industries. With tools for planning, forecasting, merchandising and pricing, Impact Analytics enables retailers to make smart data-based decisions rather than relying on last year’s figures to forecast and plan this year’s business. The company also offers tools to automate functions the industry has long managed manually by spreadsheet and to unify and streamline reporting, so executives can rely on a single source of truth when making decisions. Impact Analytics was founded and is led by Prashant Agrawal, a former senior consultant at McKinsey and Boston Consulting Group and current Adjunct Professor at Columbia University who teaches about the use of AI in retail.

To learn more about partnering with our executive search firm, meet our executive search consultants.

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